SEO or Search Engine Optimization improves your website’s visibility in search engine results for the right keywords. The main motto of SEO is to improve a website’s traffic naturally.
As a result, online customers are more likely to choose one among the first ten search engine results while finding information about a product or service.
Customers prefer these ten results as they are informative and thoroughly SEO optimized. In addition, there are nearly ten different SEO marketing types that help websites rank better on the search engine results.
1. White Hat SEO-
When we hear the term “white hat SEO,” we think those SEO practices are aligned with all the terms and conditions of the critical search engines, including Google.
White hat SEO enhances your search engine ranking on the SERPs by regulating the integrity of your site with the terms of service of the search engine.
White hat SEO practices are one of the best ways to create a successful website. You must follow these few essential SEO practices strictly:
- Use descriptive tags with keywords
- Offer quality services and informative content to the visitors
- Make a website that is easy to navigate
2. Black Hat SEO-
Black hat SEO utilizes weaknesses in Google’s search engine algorithm to rank high in the search engine results.
Paid or spammy link-building strategies, stuffing of keywords, etc., are some of the popular ways to improve your search engine results.
These practices offer instant results, but they can affect your website negatively if detected by Google. Therefore, it is better to avoid black hat SEO strategies.
3. Gray hat SEO-
is an SEO practice that is riskier than white hat SEO. The reason is that gray hat SEO practices do not belong to the white or black hat category as the terms and conditions regarding the issue are uncertain.
However, using gray hat SEO strategies will not result in a website ban from the search engines. In simple terms, the content you publish follows the gray hat SEO practices.
Following the gray hat SEO practices can save a website from losing traffic, and you will be careful about the negative consequences, which will help you find new approaches.
4. On-page SEO-
On-page SEO is the procedure of optimizing a website’s internal links, title tags, URL, images, HTML codes, and several other on-page elements to enhance rankings and user experience. On-page SEO strategies include:
- You are creating relevant, informative, and engaging content for your website’s users when optimizing the site for Google bots.
- Using HTML tags to emphasize significant sections of your material
- Working on the broken links or duplicate content
- Decreasing the file size of the photos
- Constructing the URL for different pages to make sure they are clear and to the apt point
5. Off-page SEO-
Off-page SEO is what we do outside a website. The main objective of following off-page SEO strategies is to help the website rank higher in Google’s search results.
It includes getting relevant social media advertising, getting customers who will give you good reviews on different online forums, and getting links from credible websites in a similar field as you.
6. Technical SEO-
The main aim of technical SEO is to help Google’s bots effectively interpret, crawl, and index your site’s pages.
For instance, making an extensive XML sitemap and making your website SEO-friendly are some tactics to help web spiders filter and categorize your pages based on the content.
7. International SEO-
International SEO enhances your site’s organic traffic from various languages and areas.
Suppose you want to achieve success in the field of International SEO. In that case, you must cater to your target audience’s cultural content and let them make transactions in their language and currency.
Use the correct format of times and dates. If they have any problems, have a conversation in their native language. International SEO focuses on creating an excellent online experience for the right audience.
8. Local SEO-
Local SEO strategies for local businesses are one of the most significant types of SEO as it helps the company become more visible in the local search engine results on Google.
Local SEO allows businesses to reach local customers by checking their behavior through different searches.
If you use local SEO practices, your business gets more opportunities to rank higher in the search engine results and the local map. It, in turn, will help you grow your business and increase traffic coming to your website.
9. Ecommerce SEO-
Ecommerce SEO is one of the easiest ways to get traffic through paid search, but when it comes to costs, the SEO expenses are much less.
It improves the rank of a website when somebody searches for a product or service.
It is significant to have your website appear on the Search Engine Results Pages, or else you will lose access to qualified and potential eCommerce customers.
Therefore, while doing a competitor’s research, you must focus on homepage SEO and website architecture. Once done, optimize your website to attract traffic and enhance its ranking.
10. Content SEO-
Another type of SEO is Content SEO. It refers to developing unique content. It can be anything like writing, videos, graphics, or a website structure.
While working on the content part, consider these three things. These are site structure, copywriting, and keyword strategy. It is significant to balance all these three elements because, without quality content, a website will not be able to stand out from its competitors.
In addition, it is equally vital to check the content before publishing. Finally, keep track of your content’s performance.
Accordingly, make necessary changes, add new items, and apply various strategies to widen the reach of a website.
11. Mobile SEO-
Mobile SEO is used to define optimizing a website for search engines while simultaneously making sure that it is accessible properly on devices like tablets and mobiles.
If an audience has a bad experience with a company on their phone, they may never return. If you want your customers to have the best experience, you must apply this search engine optimization strategy.
It is essential to ensure that your website’s structure, style, and page speed do not make mobile users alter their minds.
If you want to know more about the different types of SEO, then you must enroll in digital marketing courses in Bangalore.
These courses will help you understand the various kinds of SEO, the basics of digital marketing, and other digital marketing strategies that will help improve the website result.