In social media management, it’s easy to become distracted by flimsy metrics. In reality, putting a lot of emphasis on metrics like followers, likes, impressions, or views only paints a tiny portion of the overall picture. It is essential to frame your strategy about every factor that makes up social media performance, a key indicator of performance (KPIs) crucial to your business.
On YouTube, There are many metrics that you can track that range from video views to click-through rates. But there’s one particular metric you should pay attention to YouTube watch time. You can also buy YouTube watch time with SoNuker.
Step 1. Make Quality YouTube Video Content
Think about this each moment; you can watch over 500 hours of videos uploaded to YouTube. This should give you an idea of how much competition is on YouTube. With more than two billion users, there’s always room for more quality content.
When creating your videos, ensure that you have something new to add or produce a superior version of the existing content. Imagine yourself in the viewer’s position. What makes you want to sit through the entire video?
If you are developing your social media strategy for YouTube, make sure you have time to address this issue — through exhaustive analysis. Asking your customers questions, looking up competitors, and reviewing your metrics are helpful when developing a strategy that is focused on the retention of your audience.
The creation of video content does not need you to start from scratch. Consider Loomly’s courses as an example. The videos are regularly recorded to allow for easy reuse on your blog and YouTube to be used by future followers.
Step 2. Maximize the First 15 Seconds of Your Video
If you can’t get your viewers’ attention immediately, They won’t be willing to let them stop trying. A high bounce rate is bad for businesses and can dramatically reduce your viewing time. Based on video marketing’s best methods, 33% of viewers are likely to stop watching the video after 30 seconds. This decrease increases as time goes by as well. There is a 45% drop in the number of viewers in the first minute and an increase of 60% at the end of the second.
Your first fifteen seconds in your film should be engaging, informative short, and concise. It should also inform your viewers about what to be expecting from your video. It’s not the time to write lengthy monologues about you and all your achievements or the business you run in great detail. Include branding at the end of a video if it’s longer than a few seconds in length. Make openers that are engaging, consistent, and, for the sake of efficiency that are consistent across all playlists.
Remember that this video is intended designed for your viewers. If it’s not worth their time for them, they’ll not take the time to. In this case, you have to consider the perspective of your audience. Your company’s history might seem attractive to you; however, if it diverts attention from the primary purpose that the film is aiming for, then you may completely lose your viewers.
Step 3. Utilize relevant titles and thumbnails Images
When someone searches to find videos on YouTube, the first impression they will see is the thumbnail and the title. Imagine them in the same way as they would be the link previews and calls to action (CTAs) that comprise the basis of your campaign for paid social.
It is essential to have an appealing headline and thumbnail image that grabs viewers’ attention. However, it shouldn’t be misleading. Like search engines want to provide relevant search results, YouTube is determined to offer the best content for users.
The most dangerous thing you could do is to trick viewers into watching your YouTube videos only to have them stop watching. A high percentage of clicks is nothing if you also have an extremely high bounce rate with it. And that’s not even mentioning the damage that can result from your videos being reported by viewers as having misleading content.
The thumbnail you select for your video must be responsive to mobile and desktop devices to ensure you’re recording the most mobile traffic. Oberlo can compare YouTube thumbnails with books’ covers (i.e., miniature representations of videos’ content).
Step 4. Be Watchful of Your Analytics
You must be attentive to the Audience Retention report for each content you post on the YouTube channel. This will allow you to determine whether any noticeable patterns indicate when viewers stop watching your videos. For instance, if you’re experiencing a high portion of viewers dropping off during the opening 30 seconds of any video, you might need to revise your intros.
This Audience Retention report helps you overcome assumptions and better pinpoint content or production concerns.
To view an Audience Retention report:
- Log in to your YouTube account
- Connect through your YouTube Studio
- Choose a particular Video from the videos tab
- Select the Analytics tab.
- Select the Engagement tab
Step 5. Make use of long-tail keywords when creating YouTube Content
Another strategy to bring more viewers to your content and increase the time spent watching (once you’ve put these strategies into practice) is to focus on the long-tail keywords on YouTube. You can utilize tools to find long-tail terms, but one of the easiest methods to begin is to use YouTube’s suggestions.