A significant boom in eCommerce occurred as a result of the COVID-19 pandemic. Since the pandemic gripped the globe, 27.2 percent of consumers have spent $4.29 trillion online.
Studies have even projected that 95 percent of all purchases will be made online by 2040.
As a result of this massive spike, e-commerce businesses are now competing fiercely.
Beauty brands that operate online have to find creative and cost-effective ways to attract customers.
Custom packaging is one of the things that can greatly help you in this regard. Read on to find out:
- How custom lip gloss packaging boxes can help you stand out from the competition?
- How to create eye-catching and functional custom lip gloss packaging?
Are you ready? Let’s begin.
Custom Lip Gloss Packaging Boxes: Why Should You Invest in Them?
It is possible to benefit your e-commerce business in a number of ways with well-thought-out custom lip gloss boxes wholesale supply.
The following are a few of them:
Enhances Your Brand’s Identity
By visually communicating your business’s purpose, values, and principles, you communicate to your target market what you stand for.
In today’s market, especially if you are targeting millennials, this is essential.
The 5WPR Consumer Culture Report finds that 71 percent of millennials prefer to buy products from a company that shares their values.
The millennial generation feels compelled to contribute to the world. This need has a profound impact on how this generation makes decisions, from what brand they’ll work for to the items they’ll patronize.
Enhances Your Marketing Strategy
In the e-commerce industry, first impressions matter more than ever.
The packaging of a product is one of the most critical factors in influencing consumer buying decisions, according to 72 percent of consumers. When your customers browse through the aisles of a traditional store, it’s what catches their attention.
Posting eye-catching visuals on social media are also made easier with the right custom lip gloss packaging boxes. In the era of post-pandemic, where 70 percent of people engage in virtual window shopping. In this scenario, Instagram-able packaging can cause your target customers to take a break from scrolling through their feeds and learn more about your products.
Augment the Customer Experience
You will stand out from the competition if you give your customers a positive experience. Differentiating your product from others of a similar kind is crucial in order to avoid falling prey to the commodity trap.
According to a study by Deloitte, customers who have a positive experience are 140 percent more likely to spend money. Customers who have a positive experience are also more likely to be loyal and return.
E-commerce businesses must go beyond the checkout process to provide a satisfying customer experience. This extends to the receipt of the orders. You will provide your customers with a better user experience if you maintain custom lip gloss packaging and beauty products and arrange them appropriately.
Savings for the Future
At first, this may seem counterintuitive. After all, personalized lip gloss boxes wholesale supply costs more.
In the long run, customizing packaging for your lip gloss will result in significant savings for your business.
Why: Most couriers charge based on what’s known as dimensional weight. As a result, the fees don’t depend on how heavy the package is. In fact, even if the box is not filled, you will have to pay for its entire volume.
Custom lip gloss packaging boxes allow you to specify the box dimensions, so you will have less unused space in each package and, thus, a lower shipping cost.
How to Add that WOW Factor to Your Custom Lip Gloss Packaging?
Take a look at your packaging requirements:
- Do you sell any food or perishable items?
- Do you plan to ship anything fragile?
- Do you ship to overseas customers?
Give these questions some thought. Using these will enable you to produce customized packaging that looks good, protects the goods that will be shipped, and ensures your customers are happy.
How to Pick the Right Lip Gloss Boxes Wholesale Supply for Use?
Custom wholesale lip gloss boxes offer the benefit of choosing the preferred kind of packaging, material, and colors you’ll use for each of your goods.
You should also consider several factors when choosing custom packaging for your online beauty store, aside from the products you’re selling.
Above all is your target audience. Make sure the packaging you pick resonates with the wants and needs of your ideal customers. The next in line is your brand message.
As mentioned earlier, your custom packaging is a reflection of your brand’s identity, especially your principles and values. Mind you, often there is a disconnect if a brand claims that they’re an eco-friendly business but packages their products in plastic boxes.
So, make sure you opt for greener packaging solutions if you claim to be an eco-friendly business. Else, it will hurt your brand image negatively. A dependable packaging partner like Packaging Globe can also guide you in this regard. Additionally, you could seek their assistance regarding materials, design, add-ons, and more.